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SAP CRM Functional Training Hyderabad

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SAP CRM 7.0 EHP2 Functional Course Content

SAP CRM Overview

  • Introduction to SAP CRM
  • CRM Architecture
  • CRM Application
  • R/3 & CRM – Relationship Overview

SAP CRM Modules Overview

  • Marketing
  • Sales
  • Service
  • Middleware
  • CIC
  • Web Ui

SAP CRM Interfaces

  • Graphical User Interface
  • Web User Interface
  • SAP Easy Access menu
  • Implementation Guide

CR 100-Base Customization

  • Business partners
  • BP Roles, BP Grouping & BP Relationships
  • Organizational Management
  • Organizational Model, Org Determination
  • Territory Management
  • Product Master
  • Product types Attributes & Set Type, Hierarchies & Categories
  • Business Transactions
  • Item Category
  • Pricing
  • Action Profiles
  • Billing
  • Text management
  • Date Management
  • Partner Processing
  • Status Profile Management 

CR580- CRM Web User Interface (WEB UI)

  • Architecture of WEB UI
  • UI Concept & UI Component Concept
  • Navigation Bar & Business Roles
  • UI Configuration
  • Personalization
  • Additional Features in Web UI


  • Middleware Overview- Architecture
  • Data Exchange Concept
  • Connections between Backend R3 and CRM System
  • Objects
  • Creating and assigning logical systems to client
  • Creating RFC Destinations
  • Preliminary settings for Data Replication between R3 and CRM
  • Administration Console Settings
  • Queue , BDOC’s Administration
  • Data Distribution/ Transfer between systems


  • Sales Cycle
  • Opportunity Management
  • Cross Systems Copy controls
  • Sales Contract Management
  • Quotation Management
  • Order Management
  • Distributing transactions to R3 System
  • Activity Management
  • Territory Management
  • Credit Management


  • Marketing Planning & Campaign Management
  • Market Segmentation
  • Target groups
  • Trade Promotions/ Deals
  • Key figure Planning – Baseline/ Uplift
  • Scenario Planning
  • Campaign Execution
  • External list Management
  • Lead management
  • Lead Questionnaire
  • Status Management


  • CRM Service Overview
  • Installed Base
  • Service Products
  • Objects
  • Service Agreements  & Service Contracts
  • Service Plans, SLA Profiles and Response and availability time
  • Service order management
  • Service Confirmation
  • Resource Planning Overview
  • Warranty Management
  • Complaints and Returns
  • In house Repair
  • Internet customer self service

CR410-Interaction Center

  • Agent functions and processes in IC
  • Overview of front office frame work
  • CIC Profile
  • Customer-specific work spaces
  • IC Component Configuration
  • Agent Inbox

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